Urbin Report

Thursday, September 18, 2008

It's official - Obama is spinning like a top

By way of Hot Air is this study on spin in the campaign.

Skillicorn has been watching out for verbal “spin”. He has developed an algorithm that evaluates word usage within the text of a conversation or speech to determine when a person “presents themselves or their content in a way that does not necessarily reflect what they know to be true”…

Each of the candidates had made speeches containing very high and very low levels of spin, according to Skillicorn’s program, depending on the occasion. In general though, Obama’s speeches contain considerably higher spin than either McCain or Clinton. For example, for their speeches accepting their party’s nomination for president, Obama’s speech scored a spin value of 6.7 - where 0 is the average level of spin within all the political speeches analysed, and positive values represent higher spin. In contrast, McCain’s speech scored -7.58, while Hillary Clinton’s speech at the Democratic National Convention scored 0.15. Skillicorn also found that Sarah Palin’s speeches contain slightly more spin than average…

Obama’s spin level skyrockets when facing problems in the press, such as when Jeremiah Wright, the reverend of his former church, made controversial comments to the press.

“When you see these crises come along, the spin goes up,” Skillicorn says. “Obama is very good at using stirring rhetoric to deal with the issues. And it seems to work if you look at what happens in the polls afterwards.”


Of course Obama has to spin and spin hard. If he told the truth, he wouldn't get elected.