Urbin Report

Wednesday, October 22, 2003

Gator Corporation sues one of their victims

US-based Gator Corp provides free software to consumers that enables them to store information such as passwords for logging onto sites. The catch however is that users of its software must agree to receive ads in return and when they visit certain Web sites a code is triggered that inundates them with pop-up ads. And, very often, the owners of these sites have not agreed to display these ads.

This has led to several companies such as the Washington Post and United Parcel Service (UPS) suing Gator for infringing on their sites. UPS, for instance, charged that it led to its competitors' ads appearing on its Web site.

However, now Gator has decided to turn the tables and has set the lawyers on Extended Stay America Inc to ensure that Extended cannot block its ads, a report on Bloomberg claims. Gator's argument is that consumers should be able to decide what they see on the Web and not Web site owners. It said in its suit that Extended Stay America has no right to prevent computer users from choosing to get its software and "viewing separate works, comprising advertising on that user's own computer screen, even when other works share the screen."

The screen on my computer is my private property. NO ONE has the right to tresspass on my property, impose their message on my computer screen, and interrupt my communications. Pop-up advertising deprives me of control of my property by stealing visual space on the screen of my computer and steals the irreplacable moments of my life in the time it take to kill the ads.

A true right does not under any circumstances constitute a claim upon the life, loberty or property of another person. Because pop-up advertising does violate my life, my liberty, and my property, I would have absolutely no problem when this form of vile behavior is banned.

-- Les (The version posted on my blog is a bit nastier)